The Challenge

As PureWow expanded its editorial offerings and brand partnerships, the business needed compelling, consistent marketing experiences to attract new audiences, drive newsletter subscriptions, and support sponsored content initiatives.

The challenge was to balance distinct campaign objectives and partner requirements with PureWow’s established brand identity, creating engaging experiences across digital channels without compromising editorial consistency.

My Role

I led the design of marketing materials across editorial vertical launches, audience acquisition campaigns, sponsored advertising, and branded events.

My work spanned visual identity, campaign design, landing pages, email capture experiences, digital advertising, and promotional collateral for initiatives including Beauty, Weddings, The Gist, and partnerships with brands such as L’Oréal and Uber Eats.

Outcome

Delivered cohesive, cross-channel marketing experiences supporting the launch of new editorial verticals, newsletter acquisition initiatives, and sponsored brand partnerships.

Established consistent visual treatments and engaging promotional experiences across web, email, social, and event channels, supporting PureWow’s audience growth and advertising monetization efforts.

The Gist

PureWow launched a News vertical, The Gist, where I designed a dedicated homepage experience, email sign-up flow, and visual identity, including the logo.

The experience extended across channels with prompts to follow The Gist on social platforms like Facebook, creating a cohesive ecosystem for content discovery and engagement.