PureWow | Marketing Material

I led the design of a wide range of marketing initiatives to support audience growth, new content launches, and client partnerships.

Newly Launched Editorial Verticals: A key focus was driving sign-ups for newly launched editorial verticals, such as Beauty and Weddings, through targeted campaigns and optimized email capture experiences:

• Beauty

• Weddings

• The Gist (PureWow News)

Digital Advertising: I designed digital advertising across web and mobile for brand partners, ensuring sponsored content integrated seamlessly into the PureWow experience while meeting client goals. This work balanced editorial integrity with monetization, helping grow both audience engagement and revenue.

The Gist

PureWow launched a News vertical, The Gist, where I designed a dedicated homepage experience, email sign-up flow, and visual identity, including the logo.

The experience extended across channels with prompts to follow The Gist on social platforms like Facebook, creating a cohesive ecosystem for content discovery and engagement.