Jerome Lordet Salon
Logo Design | Brand Identity
Brand Identity · Logo Design · Visual Design · Typography · Creative Direction
Designing a refined visual identity for Jerome Lordet Salon, a luxury hair and beauty salon on Manhattan’s Upper East Side, creating a timeless, sophisticated logo system that reflects the founder’s personal brand and elevated approach to beauty.
The Challenge
Jerome Lordet Salon needed a distinctive visual identity that reflected its luxury positioning, French heritage, and the founder’s established reputation in the beauty industry.
The challenge was to balance understated elegance with a recognizable, personal identity that could translate seamlessly across signage, digital platforms, and branded materials.
My Role
I led the logo design process, translating the client’s creative direction and visual references into a cohesive identity system.
My work included typography exploration, custom monogram development, proportion refinement, and logo variations designed to maintain consistency across different formats and applications.
Outcome
Delivered a refined logo system featuring complementary horizontal and vertical wordmarks and a signature-inspired monogram.
The identity established a cohesive, recognizable visual foundation across salon signage, product packaging, and branded materials, reinforcing Jerome Lordet Salon’s sophisticated positioning.
Client-Provided Inspiration
The client shared references that established a clear preference for understated typography and a signature-style monogram.
Process Work
Explorations of typography, proportion, and lockup helped refine the identity into a cohesive final system.
Final Logos
A refined logo system designed to feel timeless, elevated, and distinctly personal to the Jerome Lordet brand.
Horizontal on White
Vertical on Black
Logomark
Logo in Use
The identity extends seamlessly across the salon environment, signage, and product packaging.
