Enterprise Platform Transformation

At Blackstone, I lead digital experience and platform transformation work for Blackstone’s public websites, modernizing the end-to-end digital experience to better support the discovery and engagement of financial products, while also evolving the underlying CMS and technology stack to enable scalable content publishing and operational efficiency.

PureWow (now part of Gallery Media Group, acquired by VaynerMedia) is women’s media brand with content distributed across web, social, video, email, mobile, and events. At PureWow, I led the design delivery of foundational initiatives, including an MVP internal CMS (Canvas) and global digital experience redesigns across web and mobile.

Spanning product design, brand experience, product strategy, and cross-functional execution, this work established scalable systems and streamlined workflows to support long-term platform growth and performance.