Digital Product Innovation

In this work, I focus on simplifying complex systems and workflows into intuitive, scalable user experiences that drive quantifiable business value.

At Citi and Curalate, I led end-to-end UX for enterprise platforms, modernizing onboarding, evolving design systems, and launching new digital products from MVP through post-launch growth.

By bridging strategy and execution and partnering closely with cross-functional teams, I helped drive measurable outcomes, including reduced churn and increased user engagement, transactions, and assets under management.