SALES + ADVERTISING
Summary: Various branded and custom ads created for PureWow clients. Branded ads direct to the brand’s website and use the brand’s aesthetic, images, fonts, colors, etc. Custom ads drive to branded content on PureWow.com and use PureWow’s brand aesthetic.
Challenge: Create custom and branded ads to be distributed across PureWow.com and in PureWow emails. For custom ads, maintain brand consistency and drive traffic through these ad units. For branded ads, create ads that fit PureWow's specific ad specs while maintaining each client's brand aesthetic to drive traffic through these ad units.
Role: Design Lead - Design new ad unit assets and resize existing ad unit assets to fit PureWow ad specs.
Timeline: 2 days - 1 week
Software: Adobe Photoshop
Branded Ads for NYX Cosmetics
Custom ads promoting a custom destination on PureWow.com for L'Oréal