Growth & E-Commerce Optimization

ZX Ventures, the global growth and innovation arm of AB InBev, builds and scales consumer-facing digital businesses. As part of this work, I led UX design and product strategy for Sempre em Casa and Estación, driving e-commerce growth through improved conversion, retention, and overall customer experience.

PureWow is a lifestyle media brand covering fashion, beauty, food, and home. There, I led the launch of an MVP wine content vertical that combined editorial storytelling with commerce, enabling users to discover, learn about, and purchase wines directly through the site.